STRIVE4 Fitness & Weight Management
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1:1 and small-group coaching

A plan built around your reasons, not mine

Coaching is for people who broadly know what to do and want help actually doing it — structure, accountability, and someone to be honest with when a fortnight has gone badly.

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How it works

Six things we do together

This is the structure I use with every client. The content changes completely from person to person; the shape does not.

  1. Reasons to change

    We write down why you are doing this, in enough detail that it still means something on a bad Tuesday. The more vivid the future version of you, the more likely you are to stick to the programme. We revisit these at every accountability call.

  2. “I will” and “I won’t”

    A short, specific set of commitments you agree to hold yourself accountable for. Not a wish list — a small number of things that will actually happen, or actually stop happening, during the programme.

  3. Danger triggers and coping strategies

    Certain situations reliably trigger old behaviour. We identify yours in advance and agree what you will do instead, before you are standing in front of the thing at eleven at night deciding on the spot.

  4. Measurable goals

    Goals with a number and a date attached, chosen so that progress is visible without becoming an obsession. What we measure depends entirely on what you are actually trying to achieve.

  5. Two-week sprints

    The programme runs in two-week blocks with targets for each, so course corrections happen every fortnight rather than at the end. Short enough to stay motivating, long enough to show a trend.

  6. Accountability calls

    We talk every fortnight — what worked, what did not, what changes for the next sprint. Between calls you can get in touch whenever you need support delivering on your commitments.

Also included

Programming and support

Alongside the accountability structure you get a training programme designed for your starting point, your equipment and the time you actually have.

  • Warm-up, workout and stretch routines written out step by step
  • Progressions so each movement gets harder as you get stronger
  • Guidance on tracking that helps rather than harms
  • Access to the full library of free on-demand workouts

How I work

The commitments I make to you

  • Everything you tell me stays confidential and is not shared with third parties without your permission
  • I work within the scope of my knowledge and competencies as a qualified exercise professional
  • Where it is in your interest to see another health professional, I will say so and refer you
  • Suggestions are suggestions — if something is not working for you, say so and we will change it

Full terms, cancellation policy and the health questionnaire are covered in the client agreement before we start.

Common questions

Before you get in touch

No. Most people come to me some distance from where they want to be — that is rather the point. The programme is built from your actual starting position, and the first sprint is deliberately achievable.
Pricing depends on whether you want 1:1 or group coaching and how long a block you want to commit to. Get in touch and I will give you a straight figure — there is no obligation attached to asking.
No. Weight is one possible goal among several, and for some people it is the wrong one to focus on. Fitness, strength, energy, sleep and how you feel in your own skin are all legitimate targets. We work out which ones actually matter to you.
That is your call, not mine. For me alcohol was the habit that needed to change, and I am open about that. For you it might be something else entirely — or nothing. We work on the triggers that are actually pushing you off track.
If you want to understand the whole picture at your own pace, start with the course. If you already understand it and keep not doing it, coaching is the one that will help. Plenty of people do both. Ask me and I will tell you honestly which I think fits.

No pressure, no sales pitch

Start with a conversation

Tell me where you are and what you want to change. If I can help, I will say how. If someone else would serve you better, I will say that too.

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